Richard Hollis, was strongly influenced by Chris Marker’s Commentaires, in the way how he organized the layout between image and text. Ways of Seeing breaks with the conventional traditions in book design, like the idea to begin the book directly on its cover, or Hollis radical choice tu use a bold typeface for the entire text (bold Univers 65), to match the visual weight of the illustrations.
Ways of Seeing has revolutionised the popular understanding of art and the visual image. For Berger, seeing is also a political act, especially the essay on the concept of the male gaze shows the imbalance in looking at male and female bodies. While male figures cast an aggressive and objectifying gaze, female figures refuse to make eye contact with the viewer.